It’s impossible to watch television without seeing a commercial. Well, your favorite social networking site is becoming just like TV. You’ve all noticed the list of ads plastered down the side of the screen as you browse your Facebook page. I was sent an article about this particular aspect the other day and it seemed pretty interesting.
In the article, “Ads Posted on Facebook Strike Some as Off-Key” by Brad Stone, notes that there may be some issues with those advertisements. The social networking site offers a service to those who are marketing some type of good or service. People can design and post their ads, all through Facebook. Those can be can be segmented so that they only appear on users’ pages that list something in relation to what is being marketed. The problem in all of this is that ads that have nothing in common with the user and may be potentially offensive can still appear on someone’s profile. The article notes that Facebook has, and is working to add more, policies to deal with this type of issue. Now a picture on an ad must have something in common with what is being sold. Even with the policy in place, an inappropriate advertisement can still slip through the cracks. Although this is the case, the article notes that Facebook expects the quality of advertisement to increase over time, which they believe will help solve some of the problems.
I think it’s almost crazy that we can’t escape commercials in today’s world. Even if it’s not the standard TV ad, it’s still out there. Now that these new age commercials have come to my attention, they’re almost annoying. What do you think about advertising on Facebook? Should there be a limit?
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