Since I’ve been taking a marketing class this semester, I’ve been really interested in how products are produced and sold. It’s really cool to be able to watch a commercial and basically analyze some of the parts of it. Which is why, when I came across a book a while back, I thought it could be a really interesting read.
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff by Clara Shih talks about using Facebook as a marketing tool. It starts out by giving a timeline of the evolution of technology from mainframe computers to the social media takeover. Shih also talks about the fact that as technology changes we use it for very different purposes. A part of the book is devoted to explaining social capital and how we can get it through online sources. The evolution of social networking has made getting this capital even easier. Another big portion of the book is focused on the role social networking has on business and how it is carried out. An interesting point Shih makes is that social networking has altered the connection between businesses and customers. Shih writes, “Businesses feel more empowered to go after new markets and audiences. Customers feel more accountable for providing input and more grateful when their input is incorporated in the design of new products.” At the end of the book Shih includes a section on how to use Facebook in your business.
As a business major who will potentially work for a company involved in retail, this seemed really interesting. It’s no surprise to me that, with the extreme popularity of Facebook, companies are utilizing it in their operations.
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