From Turning Pages to Scrolling Bars

I have known that blogs exist for a while, but I really didn’t know much about them. The other day I came across a book that looked pretty interesting. Blogging by Jill Walker Rettberg is a fairly short book about the title subject. It doesn’t have any pictures or distractions, though; it’s all reading. Rettberg outlines what a blog is, how it has evolved, the different ways blogs are used (advertising, storytelling, peoples’ versions of online newspaper articles), and its connection to social media. This book isn’t a how to about creating your own blog; it actually talks about the subject in detail. Which, is a change as we all know, considering most information on the topic is geared toward the do-it-yourself crowd. That’s why it stood out to me. I can actually get something from it.