Television networks are trying to reach more people on as many levels as possible. They do so through shows, promotions, websites, games, and many other things. Like a lot of other networks, SyFy, is attempting to boost interest through social media.
In the article, “SyFy, Facebook Team Up on Social Gaming” by Mike Shields, talks about how the company is attempting to do this. The network wants its gaming site to reach a similar level of popularity that Facebook games have achieved. So, SyFy has implemented several ideas that they think will help them achieve their goals. The company has made it possible for gamers to challenge friends to games, publish their activity, and receive notification if one of their scores is beaten all through Facebook. SyFy is also tamping into the popularity of Twitter. Fans can now get updates from Twitter directly from the network’s blog.
Twitter and Facebook are taking over, almost literally. They’re in nearly every part of our lives. I can’t remember the last time I watched TV without hearing a promotion for one of the social networking sites. This is just a prime example of how networks are using this new revolution in their favor.
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