Lately, I’ve been thinking about how much television advertising has been hit by social media. I happened to be messing around on the internet and came across an interesting article. “Retailers Go Nuts for Social Media in Holiday Marketing” by Natalie Zmuda and Kunur Patel makes some unsurprising points. The article touches on the idea that stores are using social media marketing, especially around the holidays, now more than ever. In it, the authors break down five companies that are using these new ways of advertising the right way and five that need work. Best Buy, for example, has a strong application presence on Facebook and keeps up with its various Twitter accounts. Walmart, Toys R Us, JC Penney, and eBay also keep track of things via the major social networking sites. Some of the stores lacking in this department are Abercrombie & Fitch, which has a surprising low involvement in the new media world, even though it is targeted at the younger generations. Kohl’s has made an effort to increase its social media marketing, but not with giants like Facebook and Twitter. Target and Old Navy can be found in the same boat as the previous two and is joined, surprisingly, by Amazon. What this group has in common is its need to make some definite improvements.
It’s both surprising and not so much so that businesses are embracing social media as way to advertise. But, if all of these companies, and more, are increasing money spent on online campaigns, then where does that leave television?
No comments:
Post a Comment