SLUG BUG!

Think back to just about every car trip you took as a child. You may remember endless hours spent stuffed in the back seat of your family’s car. Finding things to occupy your time, that didn’t end with a parent yelling at you, were hard to come by. But, one game that has stood the test of time and parental bans is the tried and true slug bug game. If you don’t remember it, it goes a little something like this: Someone, we’ll go with an older sibling, sees a Volkswagen Beetle and punches you in the arm. And, the exchange happens similar to the following. “Slug Bug!” “Owww! No, I didn’t see it so it doesn’t count!”

Sound at least somewhat familiar. Well, think about how many times, as you’ve gotten older, that you’ve reverted back to your childhood activities. You may have colored in a coloring book and celebrated because you managed to stay in the lines or been caught playing with your little brother’s race car track.

Well, I think the advertising team at Volkswagen has taken a page from this particular book. I was watching TV the other, big surprise, and came across their latest advertising campaign. Personally, I think it’s rather amusing and puts a whole new twist on the old slug bug game. Now you have all new ways to play this painful game. Take a look and see what you think.